Below are 5 main reasons that lead email marketing campaigns to fail. Avoid them if you can!
Poor domains. If the domain is bad then that’s your first problem. A bad domain can ruin your entire email marketing campaign. Remember to send from a trustworthy source.
Inactive data capture forms. Double check signup links and information forms are actively working. How else can consumers subscribe if the data capture forms are inactive.
Poor subject lines. Poorly chosen or complicated subject lines won’t get you anywhere with subscribers. The subject line is supposed to intrigue the subscriber to open the email and continue on reading. Create short yet creative subject lines.
Irrelevant content. Email content has to be relevant to the subscribers or else they will quickly unsubscribe. Stay on topic and always relate to your subscribers. Even go to the lengths to ask them what type of content they prefer to receive.
Harboring opt-outs. Those that choose to unsubscribe expect the emails to stop. Remove opt-out email addresses from your list (legally you have to, it’s the law).
Get more information on email marketing by contacting a marketing specialist by clicking the following link www.expeditesimplicity.com.
Mobile marketing is a rapidly growing trend and will increase within the 2012 marketing year. Everything from apps, games, QR codes, Text SMS promotions, and more has taken the average cell phone to new heights of entertainment.
Starbucks exhibits a prime example of how interactive mobile marketing has become within the past few years. Back in November, Starbucks turned a regular coffee cup in to a winter scene with mobile augmented reality. See the video below:
The end of year is dwindling down to a few weeks left and this is your last chance to make contact with clients and consumers for the year. Take advantage of this time and send a bulk email marketing campaign with a company newsletter. A company newsletter makes an attempt to inform your investors, clients, and consumers with a summary of the success your company had for the year, in addition to preparing those for the year to come.
Consider these few ideas to include in your company newsletter:
Highlight specific and significant events.
Provide testimonials, case studies, and success stories.
Acknowledge your star clients and standout consumers of the year.
Build excitement on what’s in store for the New Year.
It doesn’t take long to quickly create a holiday themed newsletter and send it out to thousands of your constituents. For more info, contact a marketing specialist by clicking the following link www.expeditesimplicity.com.
Here we are less than two weeks away from Hanukah, Christmas, Kwanza, Festivus, and all the other specialty days that fall within the holiday season. If you haven’t taken advantage of Text SMS marketing software, then I’m sure you’ve seen it around during this holiday season. During the past few weeks of shopping, customers alike have been encouraged to opt-in to Text SMS campaigns to receive texts regarding coupons, specials, deals, and reminders from their favorite businesses.
It’s the end of the year and you should be ready to swing into marketing action at the turn of the New Year. A Text SMS marketing campaign can kick your New Year into gear by encouraging customers opt-in to receive future promotional texts. This gives your business the opportunity to capture the attention and information of new customers.
You can also send an email message to your current subscribers and encourage them to opt-in to your Text SMS campaign. Get started today! Contact a marketing specialist by clicking the following link www.expeditesimplicity.com.
It’s easy for marketers to communicate to their readers with use of different colors, fonts, and images in addition to the actual content of the email message. Remember that the nonverbal indicators also play into creating an email message. When creating an email marketing campaign it’s important to play up the visual aspect of the email. It’s important to wisely choose the right colors and images to use within your email. Understand that nonverbal communication evokes emotions and express mood, tone, and personality within the message.
How can you improve the nonverbal elements of your email and communicate your email message to the reader? Easy – work with your email marketing specialist in choosing the right elements (fonts, images, and colors) to include in the design of your email marketing campaign. Mirror the nonverbal elements that exist in your current marketing materials or website to create a feeling of consistency. The more consistency you have throughout your entire marketing plan, the more consumers are more likely to recognize your brand including your emails.
Get more information on email marketing by contacting a marketing specialist by clicking the following link www.expeditesimplicity.com.
Text SMS marketing is an ideal tool for communication, especially since the majority of consumers own a mobile phone. The thing about Text SMS is that it works in real time. Most text messages are immediately opened within receipt of the message. If you have a marketing message or promotion that needs to be sent on a timed schedule, then Text SMS is the solution for your business.
Text SMS campaigns deliver short valuable messages sent to the cell phones of consumers who have opted into receive them. Take initiative and give consumers a reason to opt-in to your campaign. (Redeemable Coupons, Discounts, Freebies, etc.) If you’re already offering discount or promotion for the holiday season, then now is the month more any to launch a Text SMS campaign.
Looking for a boost in sales for the end of the year – Text SMS is the solution! For more information on Text SMS contact a mobile specialist at www.expeditesimplicity.com.
By now you already know that the fastest avenue for growing your business is the internet. What better way to improve your company image than to invest more of your budget into marketing. Even though it’s the end of the year and your marketing budget is probably depleted by now, don’t fret there is still time to squeeze in few affordable marketing campaigns for the holiday season.
Affordable marketing campaigns that can reach these significant shoppers this month include Text SMS and Email Marketing. Consider using the following examples for your next marketing campaign:
Today is the 19th Anniversary for Text Messages! That’s right, December 3, 1992 the first text message was sent from Neil Papworth’s computer to Richard Jarvis’s mobile phone. What exactly did the first text message read? A simple “Merry Christmas”.
It’s amazing how in 1995 on average only 0.4 text messages were sent per month compared to the significant increase of 357 text messages per month sent on average today. Text messaging has generated more than $585 billion worldwide and is expected to rapidly increase over the next 7yrs. to more than $1 trillion.
You too can be a part of the text message movement. How? Create a Text SMS marketing campaign. Distribute your business coupons and deals directly to the cell phone of purchasing consumers. Text SMS marketing also saves businesses the hassle of making phone call reminders by allowing them to send reminders through text to consumer’s cell phones too. Text SMS marketing is a simple form of communication that is both affordable and effective at reaching a target audience of consumers. Get more information on Text SMS Marketing by contacting a marketing specialist by clicking the following link www.expeditesimplicity.com.
The copy (text) of the Text SMS message must be written for consumers to easily understand. Usually there are two parts to a Text SMS message – the offer and the call-to-action. The offer should come first, followed by the call-to-action. The offer is the deal you are making with the consumer, only if they take action and follow the directions mentioned in the call-to-action.
For example the copy of your TXT SMS message should read as follows:
Join us today at Burger Barge! Receive FREE Chips and Soda, when you show this text message with the purchase of a Double Barge Burger. Offer For Today Only!
The Offer: FREE Chips and Soda
The Call-to-action: Show this text message with the purchase of a Double Barge Burger