What is email marketing?
In general, the term “email marketing” includes every email sent to customers, potential customers or public venues, such as trade show attendees. However, for the most part, email marketing usually refers to the following scenarios:
• Email marketing can be direct promotional emails sent to try and obtain new clients or sway existing customers to buy again or expand the products or services they’ve already purchased or subscribed to
• Email marketing can also be emails sent that are intended to advance client loyalty, develop the customer relationship and build brand awareness and loyalty
To give you an idea, email marketing is the digital equivalent of direct mail, which can be a promotional postcard or flyer. Most organizations these days also send an electronic version of their newsletter rather than sending a print copy of a newsletter. This is one of email marketing’s greatest advantages, too—digital marketing is greener, the cost of printing is no longer involved and there’s no need to wait for the post office to deliver the mail!
In addition to the above reasons, email marketing is so popular because sending email is incredibly cost-effect, you can reach people directly, it’s a proven method of marketing and as of 2010, email marketing still has an ROI of $43 for every marketing dollar spent!
Compare the Return on Investment for email versus direct mail:
Print catalogs ROI per $1 US spent: $7.20
Non-email Internet marketing ROI per $1 US spent: $21.08
Email ROI per $1 US spent: $43.00
Call us today at 1-(424) 272-5373 to learn how our email marketing software can benefit you!
Using Email Marketing to make your company more money
Even after years of success and excellent returns on investment, the bulk email market continues to grow. Targeted email marketing produces new customers and rewards your current ones, building you brand loyalty. Email marketing does not mean spam. Be creative with your email marketing messages and your business will be rewarded. Even though peoples email boxes are stuffed with messages, everybody still loves a good value and enjoys being informed or entertained.
Our Expedite Simplicity® is a web based email marketing program that will allow you to focus on your message and not on the resources of deploying emails. This innovative and affordable bulk email advertising solution provides all the functionality for users to fully manage their email marketing campaigns. Expedite gives you the option to use our servers and ISP relations or contract your own.
Some Tips for a Successful Email Marketing Campaign
Send your email marketing messages to people who have requested them and make sure it's relevant to them. Contact them on a regular basis with new useful info and offers. If your customers know to expect your email once a week or once a month, then they're less likely to treat you like spam and block or delete your message.
Provide them with something new and useful. Don't just change a few words around on your offer and resend it every week. Keep the “from” name on your bulk email consistent. Once they learn to trust you they'll keep opening your messages, and this also gives you a chance to build your brand.
You can automate this process by using an autoresponder. An email autoresponder will send prewritten emails on a set schedule to people who sign up to your email list or are existing customers.
If your email marketing is business to business, it's best to send emails Tuesday through Thursday, either at the start of the day or just after lunch around 1:30pm. Send your business to consumer email advertising Tuesday through Thursday between 5-8pm or on the weekends Friday evening through Sunday afternoon. Click Here for more email marketing tips and strategies.
To learn more about Expedite Simplicity bulk email marketing software, please fill out this short information request form. During business hours you can expect to receive a response within two hours.
How Expedite Simplicity® Benefits Your Email Marketing Campaign
Expedite's Simplicity Bulk Email Marketing Program was built to provide you with all the resources needed to deploy a mass email marketing campaign. Simplicity is web-based, which means that you can access our email marketing software anywhere in the world, from any computer. Once logged on, you upload your bulk email marketing message, email message list, your subject line, from name and then you can start your bulk email message campaign with your simple to use email marketing software.
With full reporting of how many people viewed your message, how many people click through from your email message to your website, and how many people opt out of your bulk email campaign, Expedite Simplicity is the right choice for your bulk email software needs.
Not only can Simplicity be used for email marketing campaigns, this versatile marketing program can be used for cell phone marketing campaigns to promote your business through SMS Coupons and mobile marketing with short codes. Use this one program to market on multiple media platforms!
We offer the most affordable and cost effective pricing structure in the email marketing industry.
And don't forget this often overlooked benefit: Expedite Media Group has an experienced customer support and technical support team to answer your questions. You won't be left wondering how to use your email marketing software or why your campaign didn't work; there is a real live person to answer your call, not a machine and not a contracted company who's employees speak English as a second language and read from a script.
For a full listing of Expedite's Simplicity email marketing software features, please click here.
Contact us Today!
We have a full staff of customer service representatives here to assist you in your bulk email marketing campaign.
Call us today at 1-(424) 272-5373 for a live demo of our bulk email marketing software.
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