Email Marketing Tips and Strategies

Email marketing is a form of direct marketing whereby email is used to deliver advertising and marketing messages to a targeted audience. When used correctly, bulk email marketing will provide high returns on investment and bring your company new customers and prospects. If used incorrectly it can get your messages marked as spam and lose you a contact permanently. Understanding how to use your email marketing software effectively is critical to the success of your campaign. We hope these email marketing tips help your campaign succeed.

Email Marketing Tip #1

Invest time in planning and strategy - Just because email is easy doesn't mean that email marketing is easy. If you think all there is to email marketing is acquiring a mailing list and shooting off a few thousand emails, your wrong. You might end up with a few replies but you're not utilizing the possibilities of the medium. Email marketing should be part of your overall advertising plan. That means the same questions apply as traditional marketing: who do you want to reach, what do they have to gain from your service and what action should they take?

Email Marketing Tip #2

Define Your Email Marketing Goals - Ask yourself what the goals of your email marketing campaign are. It could be to build stronger relationships with your current customers. It might be to create interest or gain reaction on new product lines. Or very likely the goal could be to increase sales by doubling the number of leads or directing new customers to your online store. What ever the goal is, you can't achieve it if you don't define it first.

Email Marketing Tip #3

Target Your Message - This email marketing tip should be easier to do once your strategy has been planned and your goals are defined. Now that you know what you hope to achieve you need to target those people who will be interested in your marketing message. A simple list of emails will not work, you need a list of interested prospects and potential customers. This is primarily done three ways: Renting them from the primary opt-in list owner, renting them from a list management company or compiling your own list. Targeting your message to a list of recipients that you know beforehand are pre interested insures the best results.

Email Marketing Tip #4

Write an Effective Subject Line - Seems simple right? Even so, to many companies the subject line can be an afterthought once they've spent all their time working on the email message. The subject line thought can be the most important factor in determining whether the email will be opened or not. It subject line should describe what's in the email and not be misleading. Don't call it a newsletter when it's actually a special promotion. The most effective subject line will give a hint at the information inside and not sound like a sales pitch. That can be buried in the email once they've opened it but first they have to want to open it. Successful subject lines also should include the company name. If they given you permission to receive your email newsletter then they should recognize your company name and it will look less like spam.

Email Marketing Tip #5

Don't Abuse Your Customers Trust - It's another common mistake that many companies make. It's easy to assume that since they've given permission to receive your emails that they'll be interested in hearing from you. But remember, most people's email boxes are jammed with email offers and spam. Don't make the mistake of sending too frequent emails and offers! Even though they've opted in that doesn't mean they want to hear a sales pitch from you every single week. Once a customer decides you're spam it doesn't matter that they've opted in, it doesn't matter that you're CAN-SPAM compliant and have followed all the rules, they've decided you're spam and they'll block your email, most likely permanently. Just send them relevant, targeted offers and make sure they offer a real value or useful information. Don't just tweak a few words in your email and keep sending it week after week.

You should also use an Autoresponder to set up a series of automated messages to people who have signed up for more information. This keeps the conversation with your leads going and builds trust.

We hope these email marketing tips and strategies help you make the most of our Expedite Simplicity software program.

Expedite Simplicity Email Marketing Software Makes Managing Your Campaign Simple and Effective

Expedite Simplicity® is web based email marketing software that will allow you to focus on your email marketing campaigns and not on the resources of deploying messages. With full reporting of what how many people viewed your message, how many people click through from your email message to your website and how many people opt out of your bulk email campaign, Expedite Simplicity is the right choice for your bulk email software needs. Our email marketing program is easy to use, very affordably priced and comes with full customer and technical support.

For a full listing of Expedite's Simplicity email marketing software features, please click here.

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Thank you for reading our email marketing tips and strategies.