Political Email and SMS Marketing Campaigns
The 2008 political campaign demonstrated the effectiveness of digital marketing in creating and energizing a candidate’s support base. Financial contributions to President Obama’s campaign set a new record, largely driven through a blend of marketing media and, in particular, email and text messaging.
Barack Obama understood that you could use the web to lower the cost of building a political brand, while creating a sense of connection and engagement. At Expedite, we have been building brands for thousands of clients, including politicians, and understand how best to deploy the right technology for maximizing brand and message exposure.
Email Marketing:
Using email marketing for political campaigning is the lowest-cost medium available. Recipients can be targeted by the candidates district, state, or at the national level. Further demographic targeting can be applied to direct a candidate’s message to women, men, of a certain age range...etc, focusing on issues that directly affect that demographic.
With Expedite’s web-based software, Simplicity, a candidate’s campaign staff can completely control all email campaigns; building / uploading email lists, creation of HTML messages, and broadcast scheduling. Optionally, Expedite also offers in-house campaign management, whereby the candidate merely supplies the message content, target demographics, and desired broadcast date.
Although political email campaigns are exempt from the CAN-SPAM law, Expedite’s policy is to enforce legal compliance to the law’s regulations, such as providing the ability for recipients to opt out. Engaging ethical email marketing practices reinforce the candidate’s position, and credibility.
SMS Marketing:
Text messaging can be one of the most effective means of disseminating information to a candidate’s base. Text messaging can be used to:
- • Provide updates of latest position statements
- • Rebut the opposition policies
- • Send alerts of upcoming candidate appearances
- • Announce fund-raising events
- • Build a consistent political message (“Yes, we can”)
- • Direct voters to candidate website for contributions
- • Provide latest poll results...and much more
Expedite’s Simplicity provides a single, easy-to-use resource for management of both email and SMS marketing. If you want to turbo charge your political campaign, call us at (424) 272-5373, or complete and submit the following form.
GET MORE INFORMATION
For more information, please fill out and submit the form below.